About AVR
AVR manufactures a comprehensive range of potato machinery, covering every stage from planting bed preparation, planting, and ridging to haulm topping, harvesting, and storing. Our mission is clear: we design, market, and service machines for potato growers who aim to work more sustainably and efficiently. We offer innovative technology and products that enable the storage of more saleable potatoes with less effort, in less time, using less fuel, and with reduced soil compaction.
In everything we do—from conceiving and developing our machines to our sustainable collaboration with customers and dealers—we uphold our core values of respect, reliability, ingenuity, and commitment. Internationally, AVR employs 275 dedicated staff and boasts a network of over 100 dealers in 50 countries. In 2024, AVR achieved a turnover of €109 million.
AVR is a Belgian family business with 175 years of experience, headquartered in Roeselare, with branches in the Netherlands and Germany.